I’ve experienced huge successes and outright failure using TQM. The success was in an organisation where the CEO was the champion, and though a UK company they embraced all the collegiate and collective brotherhood ethos that was a blend of US and Japan. It was a way of life, a permanent culture shift in which people were recognised for relevant achievements, rewarded, retained and given further responsibility. In contrast, the other organisation were ticking boxes, the CEO was a distant, Eton educated Grenadier Guard who I never saw ‘at the workface’ it was an effort to find examples worth turning into short films (my job) and it was apparent that some were a fudge. It was being used by middle managersto secure their place at the expense of others.

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