J F Vernon Blog

Fig.1. Liquid Inspiration – I visit Middle Farm for the cider

I’ve used the history of orchards in Sussex to offer a model for how higher education might change and adapt – grubbing out the old and offering something ‘customers’ want is a good message. Location too, this on the A25 – universities today needing to be on the Internet Super Highway.

I’ve used the metaphor of orchards in e-learning too – the nurturing of the crop, the varieties grown and how these are promoted and sold.

Fig.2.  “Side-R” Medium Cider with Ginger

‘Flavoured from our Cider with natural Ginger concentrate, this Cider has a mellow Ginger side to it without over-powering the delicate “apple” flavour of the Cider’.

Fig.3. Middle Farm sells a bewildering number of varieties. 

Side-R takes you to a somewhat bizarre website that reveals itself to be odder still when you Google translate from the Japanese.

Fig.4.  Taste some then buy.

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