You are probably aware that GSK produce a medicine called Flixotide, which I believe is a fairly major revenue generator:
http://www.nhs.uk/medicine-guides/pages/MedicineOverview.aspx?condition=Asthma&medicine=Flixotide&preparationFlixotide%200.5mg/2ml%20Nebules
As a result they do undertake a variety of digital initiatives intended to support asthma sufferers, for example:
https://myasthma.com/en/
There is also some interesting information on their research funding on their site: http://www.gsk.com/research/research-funding.html
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